Nicol.
The West,
Worn Well.
Hand-shaped for the hard days and the good nights. Whether you’re breaking dawn on the ranch or walking Main Street, this is craftsmanship that holds up, looks sharp, and gets better with every mile.
What Nicole Brings to the Ride
Really Durable Hats
Our hats are made from quality felt and straw that hold their shape through sun, rain, and long days of wear. Each Nicole hat is built to last for years, not just one season.
Genuine Western Style
We don’t just sell cowboy hats—we understand them. Nicole combines traditional hat-making techniques with designs that honor the working heritage of the American West, not carnival costumes.
Size That Actually Fits
A hat that fits poorly won’t get worn. We provide detailed sizing advice and different crown and brim options so you can find a Nicole hat that sits perfectly on your head.
Saddle Up in Style
Whether you’re working the ranch, hitting the rodeo, or just bringing that Western spirit to your everyday, Nicole hats are made to fit your life—and look damn good doing it.
Classic Roll-Up Fedora – Buckle Belt Detail in Timeless Design
Short Wide Brim Cattleman Style – Versatile Beach-Ready Accessory
Black Felt Roll-Up with Belt Buckle – Timeless Western-Inspired Styling
Western Straw Cowboy and Cowgirl Hats with Decorative Bands
Felt Fedora with Roll-Up Brim – Belt Buckle Accent in Medium Size
Shapeable Wide Brim in Suede – Adjustable Styling for Custom Fit Look
Western Sun Hat for Country Concert, Rodeo and Cowgirl
Classic Fedora with Buckle Belt – Timeless Styling in Medium-Large Fit
Built for the Long Ride
Nicol began as an obsession in a workshop outside Austin. Founder Sarah Nicol wasn’t trying to start a brand; she was just trying to fix broken vintage hats found at swap meets. She learned the hard way that modern options were missing the point—they were either fast-fashion flimsy or felt like cosplay.
She decided to build the hat she couldn’t find.
Every Nicol hat is a response to that gap. Built with the same integrity as the vintage pieces Sarah used to restore, these hats are designed to break in, not break down. They are crafted to bridge the divide between a work tool and a style staple.
We believe a hat should be worn, sweated in, and traveled with. It should handle a long day on the ranch and still look sharp on Main Street. No reinventing history here—just honoring it with gear that works as hard as you do.
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What’s Your Style?
Whether you’re working sunrise to sunset, hitting the dance floor, or just living life your way—there’s a Nicole hat that fits. Find the one that feels like home.
The Rancher
The Drifter
The Showstopper
The Classic
More Ways to Wear the West
From festival-ready accessories to everyday essentials, these pieces add authentic Western flair to any look—no ranch required.
Straw Cattleman Crease with Shapeable Brim – 4-Inch Wide Adjustable Styling
Felt Wide Brim with Belt Buckle – Classic Silhouette for Everyday Wear
Adjustable Fit with Vintage Leather Trim – Classic Silhouette for All-Day Wear
Women Classic Western Cowboy Shapeable Hat
Real Riders, Real Stories
These reviews are from real people who live in Nicole hats every day. From ranches to rodeos, from city streets to trails.
Maria T.
I wore mine to a ranch wedding in Montana and got stopped at least a dozen times. The felt holds its shape beautifully even after being tossed in the truck bed—can’t say that about my old hat.
Jake P.
Finally found a hat that doesn’t feel like I’m wearing a costume. The brim blocks the sun without being ridiculously wide, and the sweatband actually works during long days on the property.
Rebecca S.
Bought the Dakota in black and it’s become my signature piece. I wear it to the barn, to dinner, even brought it on a trip to Nashville. Quality leather band and the price point honestly shocked me.
Common Questions
A helpful collection of answers to the most frequently asked questions about ordering, sizing, care, and returns.
The hats are crafted from premium felt, typically made from wool or fur blends, depending on the specific style. Some collections also feature straw options for warmer weather. Each material is selected for durability and comfort, with attention to how it holds its shape over time.
Hat sizing is based on head circumference measured in inches or centimeters. Using a flexible measuring tape, measure around the head just above the eyebrows and ears, where the hat will naturally sit. If the measurement falls between sizes, sizing up is generally recommended for a more comfortable fit.
Yes, the brim and crown can be reshaped with steam. A handheld steamer or steam from boiling water can soften the felt, allowing gentle reshaping by hand. For significant alterations or repairs, consulting a professional hatter is advisable to avoid damaging the material.
Regular maintenance involves using a soft-bristled brush to remove dust, brushing counterclockwise along the crown and brim. For stains, a slightly damp cloth can be used, though stubborn marks may require specialized hat cleaning products. The hat should be stored in a cool, dry place, ideally on a hat rack or in a hatbox to maintain its shape.
Most purchases can be returned or exchanged within 30 days of delivery, provided the hat is unworn and in original condition with tags attached. Shipping costs for returns may apply unless the item arrived damaged or defective. Processing time for refunds typically takes 5-7 business days after the return is received.
Standard shipping within the continental United States generally takes 5-7 business days after the order is processed. Expedited options are available at checkout for faster delivery. International orders may take 2-4 weeks depending on customs processing and destination country.
Have a Question?
If the answer isn’t found above, feel free to reach out directly. The support team is ready to help with any additional inquiries.